date:Mar 15, 2013
Despite building a brand centered around its infamous doughnuts, Dunkin' Donuts, the flagship brand of the Dunkin' Brands, is transitioning to the beverage industry. The company has shifted its focus from doughnut to beverages in the past 10 years for a reasonhigher margins, reported QSRWeb.com.
Speaking at the Bank of America Consumer Retail Conference in New York this week, Dunkin Donuts CFO Paul Carbone said, We all love Fred the Baker, but we're a beverage company. It's not going to be ti