Wal-Mart won’t use private label to ‘pump up profit’
date:Mar 14, 2013
iler that likes to sell brands.

We use private label to fill in gaps where we see there is a value gap for our customers, Mr. Holley said. So it is really very dependent on a category or a subcategory. Now having said that, we are improving our private label. The quality, even the packaging, is changing. You will see more, I think, private label in certain categories later in this year, but it is not a strategy to replace or pump up profit. It is really a strategy to have an offering of value t
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