date:Mar 14, 2013
with either green or white labels. The participants were asked to what extent the healthiness of food is an important factor in their decision about which foods to buy and eat, on a scale of 1 (not at all important) to 7 (very important).
The more importance the participants placed on healthy eating, the more they perceived the white-labeled candy bar as less healthful -- a pattern that was eliminated when the candy bar had a green label.
The green calorie labels buffer relatively poor nutriti