date:Mar 14, 2013
Pinnacle Foods and 47 other companies have joined forces inanti-obesity efforts, and the owner of the Birds Eye brand in theUS has experienced a jump in frozen vegetable sales by takingpart, according to a report by the Partnership for a HealthierAmerica,
Parsippany, New Jersey-based Pinnacle saw a two-month salesincrease for its Birds Eye frozen vegetables last year during a$2 million marketing push on the Nickelodeon channel, part of aninitiative related to U.S. first lady Michelle Obamas Let