McDonald’s defies QSR downward trend
date:Mar 13, 2013
The popularity of fast-food has been dropping, according to the latest findings from Australian market research organisation, Roy Morgan Research. Only 56 per cent of Australians aged over 14 visited a quick service restaurant in an average four-week period in 2012, compared to 60 per cent in 2008.

The drop in fast-food restaurant visitation overall, however, didnt affect McDonalds, with 31 per cent of Australians visiting McDonalds in 2012, the same as in 2008. The fast-food chain maintained i
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