date:Mar 13, 2013
brand.
Theres power and efficiency in doing that, because as you launch new brands, as you market the new brands, the entire brand rises, she said.
In 2012, Safeway expanded the O Organics line in three key categories: dairy, baby and produce. The supermarket chain added shelf-stable milk in the dairy category, pouches in the baby sector, and pre-made salad kits in the produce department.
We had one of the top five organic brands in America at almost $400 million in sales, she said. And thats