date:Mar 13, 2013
our product. This is an all-natural product. Weve had outstanding sales.
Ms. Dietz said Open Nature was the highest growth rate brand among the top 100 in Safeway in 2012, and the company plans to expand to 11 new categories in 2013.
Introduced in 2006, Safeways O Organics is a U.S. Department of Agriculture-certified line of more than 300 products. Although the brand has been on the market for several years, Ms. Dietz said Safeway continues to innovate because it brings awareness back to the