date:Mar 13, 2013
oods up for sale.
Whenever there's a food asset sale in North America, he always knew it was coming, said the source, who declined to be named because they did not want to discuss business relationships publicly. He had an interest in everything.
It remains to be seen whether Metropoulos's Midas touch will translate to the golden sponge cake of Twinkies, but one branding expert said that as long as the owners do not stray too far from its core strength, anything is possible.
The biggest mista