date:Mar 12, 2013
ure of profitability, by 0.5 percent a year on average for the next five years in western Europe, including the U.K., through measures including more efficient raw-material purchases and production.
Carlsberg has started selling its Somersby cider in the U.K., after demand for cider increased in the last few years, Slay said. The cider market was flat last year.
The brewer will also introduce a lower-alcohol citrus variant of its main Carlsberg brand, he said, tapping into a strong trend in th