Sales fizz for 'healthy' Japanese cola that cuts dietary fat absorption
date:Jun 06, 2012
s and suppliers for any inconvenience due to shortages.

The company said it topped 50% of its annual sales goal in just two days following the launch, with the cola targeted at health conscious adults, specifically males aged 30 and over, who were more interested in healthy eating.

Kirin Group also claims that the beverage contains no sugar, although (with Kirin Beverages unavailable for comment as we went to press) it is unclear what sweetening system is used.

US alpha-dextrin research

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