General Mills gets into frozen meal delivery
date:Mar 12, 2013
General Mills, Golden Valley, Minnesota-based packaged foodsgiant, has teamed up with a regional grocery chain, Coborns ofnearby St. Cloud, to launch a frozen food delivery service and anew brand -- Betty Crocker Kitchens.

The service is a pilot, but if it works in the Twin Cities(Minneapolis-St. Paul), General Mills could take it to othermarkets. The new Betty Crocker Kitchens frozen meals include 25homestyle favorites such as beef stew with cheddar mashedpotatoes, pot roast, meatloaf, chicken
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