L.A. Libations invests in chia smoothie company Chia\Vie
date:Mar 11, 2013
e mouth-feel.

The issue of ground chia seeds and whole chia seeds as a base for products employing the ingredient is one that has become something of a controversial point among chia advocates. While it remains to be seen which version will capture the attention of hard-core chia consumers, the major issue right now for both companies appears to be simply spreading the gospel of the ingredient to a wider audience.

Were going to be a bit conservative about how we take it out to the public, said
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