L.A. Libations invests in chia smoothie company Chia\Vie
date:Mar 11, 2013
Chia\Vie, a smaller chia brand than category leader Mamma Chia, relies on ground chia seeds as the base of its chia and fruit blends products; it is largely considered to be the second brand to try to take advantage of rising consumer interest in chia seeds as a beverage ingredient.

Despite the rising profile of chia beverages, there are a limited number of products on the market; according to L.A. Libations cofounder the category is one that is about to ramp up in terms of consumer demand. The
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