Simplot debuts non-fried french fries
date:Mar 11, 2013
French fries that aren't fried? Crav On! never fried fries arecoming to supermarkets in the United States from J.R. Simplot,Boise, Idaho, the very company that launched the frozen frymarket more than 50 years ago. And they're coming with health pitch.

Simplot developed a revolutionary process that eliminates theindustry standard of flash-frying prior to freezing andpackaging, explains a press release. The fries arepartially-cooked in a blanching process, and then tossed witholive oil and sea sa
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