date:Mar 08, 2013
asano said by dropping its juice line and focusing on its smoothie products, he expects the company to be cash positive within a couple months.
With Pitaya Plus drinks as the latest brand to fall, the steady flow of companies shutting down beverage lines, and in some cases, entire business operations is has become somewhat of an alarming trend. Although 2013 is barely nine weeks old, the industry has seen the end of a number of brands including Mix1, Bossa Nova, Bean Body and Brain Twist, the