date:Mar 08, 2013
tremely grateful for all of the support from our customers over the past two years, however, the current model is not sustainable, Casano said in a statement.
Casano also noted that he sees weakening demand for pasteurized super premium juices (Pitaya Plus was a pasteurized product) as consumers particularly in the natural channel are shifting toward brands that offer raw and high-pressured processed products. Moreover, competition in the ever-expanding category is mindboggling, he said.
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