date:Mar 08, 2013
ts something today we need to follow, because there is an advantage in seeing 2-liter private label versus a more expensive 2-liter national brand in terms of very easy consumer price comparison.
If we do need to do more small-pack and other pack sizes, we can. We did put a load of eight-packs into our largest customer at $1.97, I think, retail just to hit that sub-$2 retail last year. Im not so sure all of our post-event analysis shows weve really gained anything out of that, a la giving less