date:Mar 08, 2013
t to sell their national brands at $1 or 99c for 2-liter, because they cant, with inflation, make the kind of margins they need, he said. Therefore, seeing their 2-liter up much more often in the $1.25 to $1.50 mark with private label next to it at 84c I dont think is a bad comparison compared to 84c versus a promoted 98c. So, I can see exactly why they are going for hidden pricing through opaque-pack proliferation. Thats a good strategy for their business I would support, but Im not so sure tha