date:Mar 07, 2013
About a third of U.S. adults are saying they want to reduce or eliminate gluten in their diets, according to The NPD Group. This is the highest level since NPD began asking the question in 2009.
For as long as NPD has been tracking the eating habits of Americans, which is since 1976, they have been expressing a desire to eat healthier foods and beverages, said Harry Balzer, chief industry analyst at NPD. Its not that we want health and wellness more but that we are constantly changing how we ad