Mobile app drives traffic for Heineken-UEFA promotion
date:Mar 06, 2013
ccer fans, but direct these fans to participating accounts where they can partake in the excitement with Heineken.

Heineken will connect the shoppers journey with the digital experience and rewards consumer engagement with instant prizes and a unique viewing experience that only Heineken can deliver.

The Heineken-UEFA Champions League program runs March 1 through the UEFA Champions League final on May 25. Program materials will be available in both English and Spanish language.
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