date:Mar 06, 2013
arity of soccer in the U.S. continues to grow and is now second only to football, said Belen Pamukoff, Brand Director, Heineken, Heineken USA. We know that Heineken drinkers have a passion for soccer - nearly 30% having watched, listened to or attended professional soccer matches, which is more than twice the national average . Our goal is to leverage the successful relationship that UEFA Champions League and Heineken have built worldwide to not only bring the spectacular experiences to U.S. so