Mobile app drives traffic for Heineken-UEFA promotion
date:Mar 06, 2013
complimenting the retail portion, along with sampling (where legal) and an instant-win sweepstakes will enhance patrons UEFA Champions League viewing experience, encouraging them to stay longer and come back often creating a base of account loyal fans. Consumers are encouraged to upload pictures of them watching UEFA Champions League matches with a Heineken to the campaigns Facebook tab or the mobile app for the chance to bring an epic viewing party of the final match to their city.

The popul
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