date:Mar 06, 2013
redeemable coupons) and MIR (mail in rebates) offers on items including ice, salty snacks and select grocery items will drive shoppers to their local accounts for their at-home viewing needs.
On-Premise, Heineken-UEFA Champions League branded POS including posters, table tents, coasters, window clings and pennant flags will merchandise the accounts, drawing greater attention and interest to the program. Giveaways, including soccer jerseys, key chains and Heineken UEFA Champions League glassware