date:Mar 06, 2013
Heineken is leveraging the excitement of its partnership with the UEFA Champions League to bring the most prestigious soccer club competition to adult fans, 21 and older, throughout the U.S. while driving traffic to retail and on-premise accounts via a proprietary Account Locator.
Heineken branded TV and digital advertising will drive awareness of the Heineken Meant for Champions UEFA Champions League campaign, which directs soccer enthusiasts to the nearest retail or on-premise accounts. The