date:Mar 05, 2013
ailers and attractive values for consumers.
In 2012, successful targeted promotions and high consumer awareness of our core brands led to continued success in important market niches, Mr. and Mrs. Gordon said. Once again, Halloween was our largest selling period. Sales were driven by focused promotional programs, particularly in the high volume grocery, mass merchandise, drug, warehouse club and dollar store trade channels. Packaged goods, as well as mixed bag assortments of our most popular it