date:Mar 05, 2013
released 7-Eleven app available on the Apple and Android platforms to call attention to the new sandwiches and the free-Pepsi-with-sandwich-purchase offer. An aggressive outdoor campaign in select markets, online and mobile-display media, and social media posts on Facebook, Twitter and Foursquare also will support the launch.
Ours is a holistic fresh-food plan, with the primary goal of building an all-day menu of delicious foods that gives hungry customers what they want morning, noon and night