date:Mar 05, 2013
o develop a pallet of hues that has been shown to appeal to millennial consumers.
The packaging serves as the stage for the food and needs to convey freshness, quality and the 7‑Eleven brand image, Buckley said. It also needs to make the food easy to eat on the go. We have added a packaging engineer to our staff who worked closely with our marketing agency and a graphic designer to create the new look.
To let consumers know about 7-Eleven's menu additions, the company will use its recently