date:Mar 04, 2013
alf said they're boosting their wine consumption, according to a report from the Wine Market Council trade group.
The take-away is that while baby boomers are still technically our best customers, millennials as a group are the single most dynamic target for wine marketers, said John Gillespie, the council's president.
Wine companies also are churning out promotions with an eye toward being less stuffy and more sassy.
Newcomer Calendar Girl Wines dubs its red and white wines Bodacious Brunet