date:Mar 04, 2013
o buy expensive fine wines. West Coast wineries depend on the demographic for 44% of their sales, according to a survey by Silicon Valley Bank.
But boomers born right after World War II are starting to retire. As they adjust to fixed incomes, they are downsizing their wine spending and the amount they drink, according to research group IBISWorld.
Meanwhile, the youngest drinkers, 21- to 34-year-olds known as millennials, are looking more appealing.
For starters, there are a lot of them rough