date:Mar 04, 2013
typical guest: novice drinkers, averaging 27.5 years old. The vibe: unpretentious.
Wineries love the events too. In Wine Riot's early days, First and Balliet drew participants from wineries owned by friends and acquaintances. Now, spots for booths sell out six months in advance, creating a waiting list of labels.
Baby boomers have been the main driver of the U.S. wine market for years, making up 40% of the customer base today. They tend to have more sophisticated tastes and are more inclined t