Wineries trying to appeal to younger crowd
date:Mar 04, 2013
Second Glass hosted one of its Wine Riot parties.

To bass-heavy tunes mixed by a DJ, more than 1,200 young patrons paid $60 each to wander by booths set up by wineries and get unlimited pours from a selection of about 250 wines.

A free smartphone app helped the mostly twentysomething guests resplendent in their jeggings and plaid navigate the event and remember the wines they liked. They flocked to the temporary tattoo station and photo booth, noshing on French fries from food trucks and si
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