date:Mar 04, 2013
ry growing.
That means more irreverent labels, easy drinking wines, singles events and laid-back tastings all aimed at demystifying the elite atmosphere surrounding wine while grooming the next generation of oenophiles.
The battle is on for younger drinkers, said Danny Brager, an alcoholic-beverages expert for global measurement company Nielsen. Everyone's being aggressive.
The courtship was on display last fall in a former bank building in downtown Los Angeles where event organizing company