Spanish discount retailer breaks Deloitte's Top 100
date:Mar 04, 2013
m No. 131 in its previous study.

Asked about its successful formula for fresh fish and seafood under its DIA Fresh brand, and how they satisfy demand among today's value shoppers, the company explained: Weve marketed fresh fish and seafood since 2007 and we currently have more than 200 stores in Spain selling fresh fish, sold in-tray. As the implementation process is not as rapid as wed like, this is an area for ongoing development due to customer needs, as Spain is one of the highest fish-cons
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