date:Mar 04, 2013
y of media attention. An advertisement in the local edition of Time Out explains the campaign is about creating demand for Malaysian cuisine through an integrated, holistic and multi-pronged promotion program in collaboration with restaurant operators. Abu Bakar says the media coverage has been very effective in drawing customers to Malaysian restaurants while also promoting Malaysia overall. Aside from restaurants, the campaign has extended to hypermarkets, including the Malaysian-owned Parkson