date:Mar 04, 2013
accelerate, and we believe that about 20% of the total system and about 50% of the company restaurants will have completed image activation reimages by the end of 2015, Mr. Brolick said.
To offset costs, the chain is discontinuing breakfast in some restaurants and closing lower-performing locations.
These closures will allow franchisees to reallocate capital to image activation instead of maintaining those lower-performing restaurants, said Steve Hare, senior vice-president and chief financial