date:Mar 04, 2013
competitors as well as against new Q.S.R. competitors.
New menu boards, packaging graphics and uniforms, plus what the company describes as bolder advertising, all figure into Wendys system-wide reinvention. This year, the company plans to revamp 100 company-operated restaurants and a targeted 100 franchised restaurants. Contemporized locations benefit from added lounge seating, flat-screen televisions, Wi-Fi and digital menu boards.
In 2014 and 2015, we expect our image activation efforts to