date:Mar 04, 2013
higher gasoline prices, the 2% payroll tax increase and delayed tax refund checks, said Emil Brolick, president and chief executive officer, in a Feb. 28 call with financial analysts to discuss fourth-quarter earnings. While we cant control these forces, we certainly can control how we think about this great Wendys brand and how we bring this brand to life. We remain convinced that our cut-above brand position is the natural position for Wendys and will serve us well against traditional Q.S.R.