date:Mar 01, 2013
lockout, which ended last month.
The Canadian beer market is highly competitive, as large and smaller brewers fight for market share in a mature market where overall volume is falling. Canadians have shown a stronger preference in other alcoholic beverages, like spirits. Large events, like the recent Winter Olympics in Vancouver, provide only a short-term jolt to beer demand.
The companies also work together in the U.S. market, through a joint venture called MillerCoors. A SABMiller spokesman