date:Mar 01, 2013
Only the best Fuji apples are marketed under the MelaPi brand, destined exclusively to the Italian market. 60% are produced for mass retailing and the remaining 40% goes to traditional markets.
The production part is carried out in fruit-growing companies in Emilia-Romagna that are part of the MelaPi Consortium. That last one was founded in 1994 to relaunch apple-growing in the plain areas, as the Fuji variety is ideal for such territory and is also appreciated by consumers.
Sales have decreas