date:Jun 05, 2012
ontaining chia seed last year, suggesting that on-pack claims may have attributed to its demise.They focused on bone health benefits on pack because chia is rich in calcium but the omega-3 heart health positioning is, by far, the strongest selling point.
Dr Roberta Re, nutrition research manager at Leatherhead Food International, thinks the seed has much potential as a source of omega-3 but concurs with Brockman that its market longevity hinges on health claims.
The nutritional benefits are ea