date:Jun 05, 2012
d seeds and can upscale a product to premium status by adding a layer of differentiation.
Availability
But he warns that price and availability issues could scupper manufacturers' plans for the ingredient.A lot depends on the price and availability of the seeds. They are very limited right now, which makes the price high.
Getting the on-pack claim right is also key to the success of a product containing chia. Brockman cites Spanish baker Bimbo's launch and subsequent withdrawal of its bread c