date:Jun 05, 2012
fic and 3% in Europe.
But this could change if novel foods approval is granted. Would this spark a rush of new chia-based products in Europe? Mintel's senior global food and drink analyst, Chris Brockman, thinks producers will be keen to experiment.
There's a lot of potential for using the ingredient to raise the health profile of snack and cereal bars, which have been 22% of new [chia-based] launches globally over the last two years,said Brockman.Chia fits with the trend for ancient grains an