date:Jun 05, 2012
Standards Agency received an application from an Australian firm called The Chia Company to extend the seed's authorisation from bakery to include breakfast cereals and fruit, nut and seed mixes. The application has been sent to the European Commission for review and, at the time of going to press, the outcome was still pending.
Superfood fad
So is it just the latest hyped-up superfood fad or does the chia seed have a sustainable future in the UK's ingredients market?
Despite British bakery b