date:Mar 01, 2013
items at more profitable price. Items on the previous menu all cost 99 cents, which was an issue for some franchisees because the profit margins were too thin.
The company's push to reinvent itself comes as people are increasingly eating at fast-casual chains such as Panera Bread Co., which offers food that's perceived to be higher quality for slightly higher prices. A better image could give Wendy's more wiggle room to raise prices without scaring off customers.
For the period ended Dec. 30,