date:Mar 01, 2013
n the first quarter of the year are off to a solid start after a modest performance a year ago. He declined to provide details, but the company said the new Right Price, Right Size value menu is resonating with customers.
Even as it tries to strengthen its image as a purveyor of more premium food, Wendy's is looking to step up its courtship of fast-food customers who are focused squarely on value. But the new menu has a tiered pricing strategy ranging from 99 cents to about $2 intended to sell