date:Feb 28, 2013
ed by an independent management consulting firm Axis Management Consulting, which will find out key consumer segments purchasing wine online.
Wine Australia wine sector intelligence manager Peter Bailey said the UK is one of the important markets for Australian wines.
This project aims to provide deep insights into the online channel in the UK and identify the opportunities for the profitable and sustainable growth of Australian wine sales in the UK, Bailey added.
The study will be funded by