Chinese dairy firm invests in US product placement to reach.......Chinese consumers
date:Jun 05, 2012
According to a report from China Daily, companies in the country have been forced to find new ways of promoting their products as more US produced movies and TV shows are introduced to China.


In a recent episode of the popular American sitcom, The Big Bang Theory, a carton of Shuhua milk which is distributed by Yili is featured on a kitchen counter.


However, the Shuhua appearance is not Yilis first attempt at infiltrating the US product placement market. A carton of the milk product also f
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