date:Feb 27, 2013
ts.
The range will now be rolled out in Belgium, the UK, Greece, Ireland, Italy, Netherlands, Portugal and Spain in April 2013. In the UK off-trade markets, the full launch will be supported by a 2.1m marketing campaign.
Diageo Great Britain senior innovation manager Louise Robbie said, The launch of Parrot Bay 'freeze and squeeze' cocktails in the UK is set to inject real excitement into the spirits market, opening up huge sales opportunities for the off-trade by offering consumers a new and