Hillshire Brands’ ‘provacative’ product development strategy
date:Feb 27, 2013
th Jimmy Dean breakfast sandwiches.

Later this year Hillshire Brands will attempt to repeat its success with breakfast sandwiches with the introduction of a meat loaf and meatballs under the Aidells brand.

Meat loaf is a category that has been around forever and considered old fashioned, Mr. Connolly said People eat it, but it is not seen as very exciting. Well, when Aidells makes meat loaf what you get is chipotle barbecue meat loaf.

We will also be taking meatballs, which is a fairly commod
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