Hillshire Brands’ ‘provacative’ product development strategy
date:Feb 27, 2013
study example for our company is frozen breakfast sandwiches, Mr. Connolly said. There was huge breakfast consumption in America and a lot of it was entirely grain-based. So it was high in carbs, high in sugar, but low in protein.

An efficient way to get protein into that day part was in breakfast sandwiches. Now, interestingly, the consumer behavior at home of making breakfast sandwiches was always well developed, but there wasnt a way to conveniently get those products until we came along wi
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